When it comes to Axe deodorant body spray women become transformed into mindless, man-meat hungry vixens that are willing to reveal their cleavage in public places, tackle men in supermarket aisles and hunt men for sport. If anyone actually believes that a fragrance can turn women into cock-hungry zombies then it appears that you lack any common sense, decency or you live in some twisted fantasy world. The message is that what men want is a woman who will do anything to get them. They will drop everything to serve a man sexually, and will compete for their attention in ways that are never realistic or plausible. What Axe is basically selling is a male ego boost, or a visual form penis enhancement. 
Let’s face it, people can be insecure about their ability to attract the opposite sex, and when some magical fragrance will help get you multitudes of pussy on a platter it becomes a quick fix for guaranteed sexual stimulation. But what kind of message does it send when women are reverted back to their stereotypical 50’s gender roles where they need a man to do the lifting, and a waft of hyped up spray to get their juices running.When I see women transformed into a pack of dogs in heat, hurtling down a beach after a man, like they want to fight for the kill, it irritates me to see us typecast into these degrading roles. I don’t want to see ads where all women have to offer is their bodies, their sex appeal and their mating abilities. I would rather see them thinking about something more worthwhile than how to get in a man’s pants. Because believe me, there are many things that are much, much, much more worthwhile. I say us girls head up to the cottage and forget the men. What we don’t need is a male-ego boosting fragrance….I’d rather have some smores, and I can apply my own lotion, thank you very much.
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